Mother sue H&M for $14 million after viral photoshoot [ VIDEO INSIDE]

high street fashion chain has apologised after its website featured a black child model wearing a “coolest monkey in the jungle” hoodie.

H&M faced criticism online from people accusing it of being “inappropriate”, “disgusting” and “negligent”. Now the mother the child says she is suffering major backlash from the viral photo she stated in an interview “ I had now idea that was going to be on the shirts” the mother now says that she’s suing H&M for damages.

The image of the model wearing the green monkey sweater has been removed from its website, while two others featuring different designs in the same category and modelled by white children remain.